Affiliate Disclosure

Last updated: January 2026

Headwise.uk is an independent review and comparison website focused on new betting sites available to players in Great Britain. We are committed to transparency and honesty in everything we publish.

How We Earn Money

Some of the links on this website are affiliate links. This means that if you click on a link to a betting site and register or place a bet, Headwise.uk may receive a commission from that operator at no additional cost to you.

We may also receive compensation from operators for prominent placement or sponsored listings. Any page, section, or individual link that involves such paid placement will be clearly identified as “Sponsored” or “Advertisement”.

Editorial Independence

Affiliate commissions and commercial arrangements do not influence our editorial rankings, reviews, ratings, or recommendations. Our team evaluates each betting site based on a consistent set of criteria including safety, licensing, odds, promotions, payment speed, customer support, and usability.

We never guarantee a positive review in exchange for payment. Operators cannot pay to alter their editorial score or to remove negative feedback.

How to Identify Affiliate and Sponsored Links

• Affiliate links: Most external links to betting sites on Headwise.uk are affiliate links. These links are marked with a small tag such as “(Affiliate link)” or a similar indicator where practical.
• Sponsored placements: Any listing, banner, or article that has been paid for will be clearly labelled with the word “Sponsored”, “Ad”, or “Advertisement” at the top of that placement.
• Embedded tracking codes: All affiliate links use standard tracking parameters (for example, ?aff= or ?btag=). This does not change the price you pay or the terms of any offer you receive.

UK Compliance Statement

Headwise.uk aims to comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the guidance issued by the Advertising Standards Authority (ASA). Any claims about bonuses, promotions, or features are based on information provided by the operators at the time of writing and are subject to change. We encourage you to read the full terms and conditions on each betting site before signing up.

We also follow the UK Gambling Commission’s expectations for affiliate marketing, including promoting only operators licensed by the UK Gambling Commission and including responsible gambling messaging where appropriate.

Reader Responsibility

Gambling involves financial risk and can be addictive. The information on Headwise.uk is provided for general informational purposes only and does not constitute financial, legal, or professional advice. You are responsible for checking the current terms, conditions, and promotional rules on each operator’s website before making any decision.

If you choose to gamble, please gamble responsibly. For help, advice, or support, contact BeGambleAware.org or call the National Gambling Helpline on 0808 8020 133 (available 24/7 in Great Britain).

By using Headwise.uk, you acknowledge that you have read and understood this affiliate disclosure.